Favorite. A very strong word and difficult claim to make, especially when it comes to wine and its wonderful diversity. Sure, I love plenty of wines, like one might love their friends, or ice cream, or drinking rosé in the sun. But picking a favorite wine is like choosing your best friend, or worse: a lifetime partner! I’ve found that the way we choose our favorite wine is very much like finding that special someone.
Caveau de Bacchus (Lucien Aviet & Fils)
Recently, on my @JuraWine twitter account, I declared my flame for Caveau de Bacchus (aka. Lucien Aviet & Fils), my favorite Jura wine producer. Having enjoyed a couple of the reds just last week, namely the Poulsard and Trousseau 2009, I could talk about the gorgeous fruit, the purity of expression of both grape and soil, with the beautiful minerality and an endless depth emerging on the finish. I could wax lyrical on just how these intense little berries etch a path across the palate, crashing into my pleasure center as my frontal lobe watches on in awe. But that is only part of the explanation.
Just look at that cheeky little Bacchus!
First and foremost, it is important to draw the distinction between favorite and best. By definition, my favorite wine refers to MY preference. Is Aviet the “best” producer in the Jura? No. There is no such thing. But he is my favorite. That is not to say that I don’t greatly appreciate the wines of Tissot, Puffeney, Macle, etc.. They put out amazing wines and I’ve been to all these estates and drink their wines regularly. So what gives Aviet the extra edge when prompted to pick a favorite? Subjectivity of course!
To me, Aviet represents everything I believe Jura wine to be: Character, Authenticity and Tradition. I remember the first time I saw the bottle at a local shop, I asked myself how such a crappy looking label could sell over 10 euro. Now, it makes perfect sense to me. What the packaging lacks in taste, the wine makes up for, and getting past that first impression to discover what’s inside is like getting past a person’s faults and learning to know them a little better. It’s rewarding and that feels pretty good.
While Aviet may be a local legend in Arbois, you won’t find the wines in the US, and only the most specialized European importers will have even heard the name. Heck, I wouldn’t even know where to get a bottle outside of the Jura, which makes me feel like I’m in the know, and that feels pretty good too. Anyone can fall in love with a George Clooney, but having someone to yourself makes it more personal.
Finally, my favorite wines offer a sense of comfort. While a Rayas or Selosse can tickle me with excitement, there’s just something about the Aviet wines which put me at ease. After a rough day, I want to go to that cheeky little Bacchus, looking back at me with his little smirk, before I break the wax seal, pull the cork and finish off the bottle in my underwear (well, maybe not, but you get the point). No intimidation, no restraint, no guilt. But that kind of familiarity comes only with time. And getting to that point, that feels great!
I guess what I’m trying to get at is that my favorite wines are the ones which make me feel the best! Taste, while essential, is only one aspect of this.